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The White House Historical Association announced today a new collaboration with Panasonic Corporation of North America to bring its new educational experience “The People’s House: A White House Experience” to life.

Set to open in fall 2024 just one block from the White House at 1700 Pennsylvania Avenue, the interactive space will immerse visitors in the story of the Executive Mansion, its inhabitants, and the people who have dedicated their careers to its legacy and impact. The space will feature the latest in projection and display technology from Panasonic in expansive exhibits and galleries.

Panasonic will work alongside Design and Production, Inc. (D&P), the integrator for the project, to help outfit the 33,000 square foot space with projectors and displays to ensure that the history remains the focal point to fully engage visitors.

“In order to help visitors establish a meaningful, personal connection to the history of the Executive Mansion, we knew we needed the right technology to create an immersive, living experience,” said Stewart McLaurin, President of The White House Historical Association. “We’re excited to partner with Panasonic and D&P to realize our vision for ‘The People’s House: A White House Experience’ and deliver innovative, evocative storytelling for visitors now and in the years to come.”

“Developing innovative solutions that have a positive impact on the world and enhance quality of life has been Panasonic’s commitment from the very beginning,” said Megan Myungwon Lee, Chairwoman and CEO of Panasonic Corporation of North America. “Our collaboration with the Association to preserve history and educate future generations is a continuation of that commitment that will enable historical exploration of the White House in a whole new way.”

The Association is committed to preserving the collections and stories of the White House, and the new experience will showcase experiential media to help each visitor walk away with a tangible image and personal connection to the history of the People’s House. Visitors will have the opportunity to explore a large-scale White House model, the State Floor in 360° immersive projection, a full-scale replica of the Oval Office, and recreations of key White House moments.

“At Panasonic Connect, we know from experience that the most successful museums and educational exhibits combine technology and a creative vision to captivate visitors and absorb them into a different time and place,” said Rick Elliott, President of Panasonic Connect North America. “We have full faith ‘The People’s House: A White House Experience’ will surpass expectations and we’re honored that our projection and display technology can play such an important role in bringing this unique experience to life.”

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About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2023, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region.

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About the White House Historical Association

First Lady Jacqueline Kennedy envisioned a restored White House that conveyed a sense of history through its decorative and fine arts. She sought to inspire Americans, especially children, to explore and engage with American history and its presidents. In 1961, the nonprofit, nonpartisan White House Historical Association was established to support her vision to preserve and share the Executive Mansion’s legacy for generations to come. Supported entirely by private resources, the Association’s mission is to assist in the preservation of the state and public rooms, fund acquisitions for the White House permanent collection, and educate the public on the history of the White House. Since its founding, the Association has given more than $115 million to the White House in fulfillment of its mission.

To learn more about the White House Historical Association, please visit