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Dec 17, 2021 Washington, D.C.

The White House Historical Association has named Christine Middleton as Chief Brand Officer to oversee the organization’s communications, marketing, e-commerce, social media, and other public facing brand elements.

Middleton brings more than 25 years of experience to the role in shaping consumer perceptions and scaling ideas into viable business ventures that expand a brand’s reach, relevancy, and revenue potential.

Most recently, as founder of Gokotta Group, Middleton worked with a range of clients, including the American Geophysical Union and Marriott International, to achieve a range of communication, reputation, transformation, and/or membership growth goals in a digital world. Throughout her career, Middleton has served in various roles – starting as an associate producer with CBS to serving as Chief Operating Officer for Vanguard Communications and Senior Vice President at Fleishman-Hillard, where she designed and led a range of award-winning campaigns for AARP, Library of Congress, The First Lady’s Office, Smithsonian Institution, and U.S. Department of Navy, among others.

Passionate about creating opportunity for others, Christine has sought out ways she can serve as a mentor, teacher, and friend to the next generation of leaders. Through the U.S. State Department-funded Community Solutions Program, she supported several cohorts of young, global leaders as they developed their personal leadership visions and outreach plans. She has recently been an invited guest lecturer to business school students at The Catholic University of America, and often donates her time helping entrepreneurs launch their visions.

Christine holds a master's degree in leadership from Georgetown University's McDonough School of Business and is an ICF (International Coaching Federation) certified executive coach.

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About the White House Historical Association

First Lady Jacqueline Kennedy envisioned a restored White House that conveyed a sense of history through its decorative and fine arts. She sought to inspire Americans, especially children, to explore and engage with American history and its presidents. In 1961, the nonprofit, nonpartisan White House Historical Association was established to support her vision to preserve and share the Executive Mansion’s legacy for generations to come. Supported entirely by private resources, the Association’s mission is to assist in the preservation of the state and public rooms, fund acquisitions for the White House permanent collection, and educate the public on the history of the White House. Since its founding, the Association has given more than $50 million to the White House in fulfillment of its mission.

To learn more about the White House Historical Association, please visit

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