Sally Milgrim Advertisement in Shadowland Magazine

This print advertisement for H. Milgrim & Bros., Inc. was published in Shadowland magazine circa September 1919 to February 1920. The ensemble in the photograph features the "autumn silhouette" complete with a fur neck wrap and black hat. The ensemble was likely created Sally Milgrim. Milgrim got her start in fashion by joining her husbands suit-making business as a dressmaker in the 1910s. By the 1920s, her business proved to be so successful that she began creating custom designs for entertainers like Ethel Merman, Pearl White, and Mary Pickford. Milgrims line expanded to include eveningwear as well as ready-to-wear gowns and accessories. A high point in Milgrims career was when she was approached to design Eleanor Roosevelts inaugural gown for Franklin D. Roosevelts 1933 inauguration.